Journal

I am a fragrance obsessive and feel pretty sure that I’m not the only one.

There is something so immediate and primal about the effect a scent has on you. The olfactory membrane, buried deep up our noses, is the only place in the human body where the central nervous system comes into direct contact with the outside world, giving us an instant response to threat or pleasure.

So inspiration finally struck out of the blue, as it usually does, and we are happy to announce the birth of our third blend …deep love

I wanted to create a blend led by Neroli as so many people love this fragrance, and a very stylish friend of mine once told me that it was his absolute favourite.

There have been a lot of studies recently on happiness and how to achieve it, and it turns out that one way is through giving to others – a classic win win!

Scientists believe that altruistic behaviour produces the positive feeling known as the “helper's high” and it may even have the added benefit of reducing stress and anxiety.

Our skin is an amazing organ, and an incredibly complex one even though it is only a few millimetres thick.

Not only does it protect us from harmful things like moisture, the cold, and sun rays, but it is also capable of absorbing certain chemicals into the bloodstream which can make it an efficient way of applying medical treatment trans-dermally through creams, lotions and patches.

Starting small but thinking big...

People ask what our core values are but actually this is not something I have to think too hard about as the entire Perfino brand screams kindness…but not in a shouty way.

Our luxurious rose absolute comes from Russian Rosa Damascena flowers.

The flowers are hand picked in the early morning, before they open and release their precious scent. The petals are then pressed to produce a fat and the flower essence solvent extracted to deliver a wax, known as rose concrete. After another extraction the precious rose oil is created.