Journal

NFW2024 The Fragrance Foundation UK "Stories shaping the fragrance industry" Issue 7

An interview with Perfino Founder Kim on Innovation in the fragrance Industry and what Perfino is working on in 2024

It’s in the air. A certain exhilaration has come upon us as we look forward to a post covid spring, the future, and enjoying life at its fullest.

For me there is one thing that I really want to celebrate and that is the sense of smell, for those of us who still have it and no longer feel at threat of losing it.

This month we are winding down and keeping things simple with the Magic of Three.

The perfume industry has at its disposal over 5000 ingredients, the vast majority being synthetically manufactured and many of which are patented to generate licensing income to the fragrance house that owns the patent – so a big commercial industry.

Our skin is an amazing organ, and an incredibly complex one even though it is only a few millimetres thick.

Not only does it protect us from harmful things like moisture, the cold, and sun rays, but it is also capable of absorbing certain chemicals into the bloodstream which can make it an efficient way of applying medical treatment trans-dermally through creams, lotions and patches.

Our luxurious rose absolute comes from Russian Rosa Damascena flowers.

The flowers are hand picked in the early morning, before they open and release their precious scent. The petals are then pressed to produce a fat and the flower essence solvent extracted to deliver a wax, known as rose concrete. After another extraction the precious rose oil is created.