From the mixing studio - May 2021

From the mixing studio - May 2021

Now that we can get our compostable mini scent card samples to you in a completely planet friendly format we are launching the Perfino Private Members Club. Anyone who subscribes to Perfino (see bottom of page to join - it's free!) is automatically a member and will receive a free sample of our monthly blend, every month, as well as other discounts, benefits and early insights.

Each scent card comes with a QR code which takes you to the PPMC facebook group so you can share your opinions of the blend in the moment - good, bad, or indifferent. We hope it will be fun to share, but will also help us know what you like and don't like so we can evolve future blends - and if we ever come across one that you all like we could well make it one of our hero blends, alongside ...and breathe,  ...deep love, and ...power on.

Our May 2021 blend is led by lavender, but not as you know it, as we try to inject this classic fragrance with a bit of summer and depth.

Ingredients

Lavender – Sweet orange – Manuka – Patchouli – Ylang Ylang

Lavender, a very dominating essential oil, leads this formulation but marries happily with Sweet Orange which softens its harder woody edges. These top notes lead on to Manuka from New Zealand, and Patchouli, which provide the stability at the heart of the scent, giving depth, longevity, and an exotic herbaceous twang. Finally, it is Ylang Ylang that brings us out of the bushes and back into the realm of the sensual and slightly feminine.

This makes me feel at one with nature, grounded and relaxed

Let us know what you think here

May 13, 2021
mini scent cards

Completely compostable mini scent cards are go!🌿

When the whole world is striving for sustainability and a circular economy why are we still using little plastic/metal/glass scent vials as testers? You can't pull them apart easily which makes them not recyclable, something many fragrance brands won't tell you or don't care to mention.
May 11, 2021
Nurture your staff with nature days

Nurture your staff with nature days

How deeply do companies really think through their staff benefits?

Happy people are more productive in the workplace so there is mutual benefit in being kind to your staff but is the result more driven towards keeping up with the status quo of benefits than really zoning in on what the individual devoting their time and energy to your business really wants and needs.

March 29, 2021
Marketing and green washing  – a light or a tunnel?

Marketing and green washing – a light or a tunnel?

New brands, we are told, spend 20% of their time on the product and 80% on marketing. Without marketing we may as well be sitting in a cupboard under the stairs hoping our customers will miraculously find us working hard to change the world. Love it or hate it, we can't do without it.
February 05, 2021
Change your perfume habit – 5 reasons why you should do this now

Change your perfume habit – 5 reasons why you should do this now

I am a fragrance obsessive and feel pretty sure that I’m not the only one.

There is something so immediate and primal about the effect a scent has on you. The olfactory membrane, buried deep up our noses, is the only place in the human body where the central nervous system comes into direct contact with the outside world, giving us an instant response to threat or pleasure.

January 22, 2021
2021 - This Valentine's day is going to be a bit special ❤️

2021 - This Valentine's day is going to be a bit special ❤️

There is no law to say you have to give anyone a gift on Valentine’s day. It’s always nice to give or receive flowers, and perhaps a card, anonymous or “pretend” anonymous usually goes down a treat, but I’m beginning to think that this is the year that your loved one deserves something really special, as do you.
January 18, 2021
... deep love

... deep love

So inspiration finally struck out of the blue, as it usually does, and we are happy to announce the birth of our third blend …deep love

I wanted to create a blend led by Neroli as so many people love this fragrance, and a very stylish friend of mine once told me that it was his absolute favourite.

January 13, 2021
How we smell?

How we smell?

People seem to worry so much about what their noses look like when we should really be rejoicing in their incredible ability to smell, and how much pleasure this underrated sense gives us.
January 04, 2021
Why we like giving

Why we like giving

There have been a lot of studies recently on happiness and how to achieve it, and it turns out that one way is through giving to others – a classic win win!

Scientists believe that altruistic behaviour produces the positive feeling known as the “helper's high” and it may even have the added benefit of reducing stress and anxiety.

December 18, 2020
Conscious capitalism – and why we want to be part of it

Conscious capitalism – and why we want to be part of it

Although Perfino is very much at the beginning of its journey as a business, we think that it is really important to think through exactly what sort of business we want to be.
December 05, 2020
off skin scent natural

Why we want to wear scent off the skin

Our skin is an amazing organ, and an incredibly complex one even though it is only a few millimetres thick.

Not only does it protect us from harmful things like moisture, the cold, and sun rays, but it is also capable of absorbing certain chemicals into the bloodstream which can make it an efficient way of applying medical treatment trans-dermally through creams, lotions and patches.

December 02, 2020
kindness as a brand value

Kindness as a brand value

Starting small but thinking big...

People ask what our core values are but actually this is not something I have to think too hard about as the entire Perfino brand screams kindness…but not in a shouty way.

October 22, 2020