Sun + Gold = October 2021

Sun + Gold = October 2021

After last month’s magic of three, working with lavender, lemon, and rose geranium, all super strong, well known ingredients battling it out to get prominence, we are going down a lesser known path.
October 06, 2021
The Magic of Three - September 2021

The Magic of Three - September 2021

This month we are winding down and keeping things simple with the Magic of Three.

The perfume industry has at its disposal over 5000 ingredients, the vast majority being synthetically manufactured and many of which are patented to generate licensing income to the fragrance house that owns the patent – so a big commercial industry.

August 31, 2021
LDC Relax and Restore pop up 19-26th August in Chelsea, featuring Perfino!

LDC Relax and Restore pop up 19-26th August in Chelsea, featuring Perfino!

For a start up brand it is always a challenge to get your product physically out there without incurring the full on cost of bricks and mortar. Effecting the know, like, and trust principle is a tough one online, and there is no substitute for the touch, feel, and in the case of Perfino, smell of a product. 
August 13, 2021
boats with palo santo trees

From the mixing studio - August 2021

For the August mix I wanted to focus on a blend which creates a sense of wellbeing.

So let me introduce you to Palo Santo if you haven’t already met.

July 21, 2021
From the mixing studio - July 2021

From the mixing studio - July 2021

This month we get a bit more sophisticated, with the inclusion of some less commonly used essential oils, namely Peru Balsam and Myrrh.

You may have heard of balsamic notes in perfumery.

 

June 28, 2021
elderflower and lemons

Elderflower cordial - the taste, and smell, of summer

Our sense of smell is responsible for about 80% of what we taste, so it's not really that big a leap from essential oils to cordials, and it gives me the excuse to share with you my age old, and repeatedly tested, elderflower cordial recipe.
June 15, 2021
From the mixing studio - June 2021

From the mixing studio - June 2021

Our June blend makes me think of summer in its broadest sense – sun, rest, food, joy, and of course smells.

Much like cooking there are some “ingredients” which sit well together and some that jar. This month I wanted to bring Fennel into the mix ... 

May 28, 2021
From the mixing studio - May 2021

From the mixing studio - May 2021

Now that we can get our compostable mini scent card samples to you in a completely planet friendly format we are launching the Perfino Private Members Club. Anyone who subscribes to Perfino (see bottom of page to join - it's free!) is automatically a member and will receive a free sample of our monthly blend, every month, as well as other discounts, benefits and early insights.
May 13, 2021
mini scent cards

Completely compostable mini scent cards are go!🌿

When the whole world is striving for sustainability and a circular economy why are we still using little plastic/metal/glass scent vials as testers? You can't pull them apart easily which makes them not recyclable, something many fragrance brands won't tell you or don't care to mention.
May 11, 2021
Nurture your staff with nature days

Nurture your staff with nature days

How deeply do companies really think through their staff benefits?

Happy people are more productive in the workplace so there is mutual benefit in being kind to your staff but is the result more driven towards keeping up with the status quo of benefits than really zoning in on what the individual devoting their time and energy to your business really wants and needs.

March 29, 2021
Marketing and green washing  – a light or a tunnel?

Marketing and green washing – a light or a tunnel?

New brands, we are told, spend 20% of their time on the product and 80% on marketing. Without marketing we may as well be sitting in a cupboard under the stairs hoping our customers will miraculously find us working hard to change the world. Love it or hate it, we can't do without it.
February 05, 2021
Change your perfume habit – 5 reasons why you should do this now

Change your perfume habit – 5 reasons why you should do this now

I am a fragrance obsessive and feel pretty sure that I’m not the only one.

There is something so immediate and primal about the effect a scent has on you. The olfactory membrane, buried deep up our noses, is the only place in the human body where the central nervous system comes into direct contact with the outside world, giving us an instant response to threat or pleasure.

January 22, 2021