chanel no 5 ad with nicole kidman

Why are perfume adverts so weird?

Well, it seems that you combine a celebrity with a large fan base, top quality visuals and sound, and more than a hint of sexual possibility, all of which position the fragrance as a luxury product…but none of which help you to know what it smells like… and you will certainly never know what is in it.
February 16, 2022
sustainable packaging show

Sustainable packaging and labelling - the future beckons, but is it good enough?

Ever in search of optimal sustainability I am a regular attendee of the Packaging and Labelling Fairs, intent on discovering what is new and evolving.

It's a strangely uplifting experience as all suppliers are having to up their game in terms of sustainability. This year, instead of being a confined section of the Fair, it was ubiquitous.

December 03, 2021
pine forest trees

November 2021 - from the forest🌲🍊

I'm not alone in my love of forests and they really do seem to come into their own at this time of year. So for November's mix I have had a trip around the world to bring together a few of the best forest scents.


November 04, 2021
helichrysum yellow flowers growing

Sun + Gold = October 2021

After last month’s magic of three, working with lavender, lemon, and rose geranium, all super strong, well known ingredients battling it out to get prominence, we are going down a lesser known path.
October 06, 2021
geraniums and lavender plants growing

The Magic of Three - September 2021

This month we are winding down and keeping things simple with the Magic of Three.

The perfume industry has at its disposal over 5000 ingredients, the vast majority being synthetically manufactured and many of which are patented to generate licensing income to the fragrance house that owns the patent – so a big commercial industry.

August 31, 2021
ldc pop up shop poster chelsea

LDC Relax and Restore pop up 19-26th August in Chelsea, featuring Perfino!

For a start up brand it is always a challenge to get your product physically out there without incurring the full on cost of bricks and mortar. Effecting the know, like, and trust principle is a tough one online, and there is no substitute for the touch, feel, and in the case of Perfino, smell of a product. 
August 13, 2021
boats with palo santo trees

From the mixing studio - August 2021

For the August mix I wanted to focus on a blend which creates a sense of wellbeing.

So let me introduce you to Palo Santo if you haven’t already met.

July 21, 2021
frankincense tree

From the mixing studio - July 2021

This month we get a bit more sophisticated, with the inclusion of some less commonly used essential oils, namely Peru Balsam and Myrrh.

You may have heard of balsamic notes in perfumery.


June 28, 2021
elderflower and lemons

Elderflower cordial - the taste, and smell, of summer

Our sense of smell is responsible for about 80% of what we taste, so it's not really that big a leap from essential oils to cordials, and it gives me the excuse to share with you my age old, and repeatedly tested, elderflower cordial recipe.
June 15, 2021
lemons growing on tree

From the mixing studio - June 2021

Our June blend makes me think of summer in its broadest sense – sun, rest, food, joy, and of course smells.

Much like cooking there are some “ingredients” which sit well together and some that jar. This month I wanted to bring Fennel into the mix ... 

May 28, 2021
lavender filed in provence

From the mixing studio - May 2021

Now that we can get our compostable mini scent card samples to you in a completely planet friendly format we are launching the Perfino Private Members Club. Anyone who subscribes to Perfino (see bottom of page to join - it's free!) is automatically a member and will receive a free sample of our monthly blend, every month, as well as other discounts, benefits and early insights.
May 13, 2021
mini scent cards

Completely compostable mini scent cards are go!🌿

When the whole world is striving for sustainability and a circular economy why are we still using little plastic/metal/glass scent vials as testers? You can't pull them apart easily which makes them not recyclable, something many fragrance brands won't tell you or don't care to mention.
May 11, 2021