It’s in the air. A certain exhilaration has come upon us as we look forward to a post covid spring, the future, and enjoying life at its fullest.
For me there is one thing that I really want to celebrate and that is the sense of smell, for those of us who still have it and no longer feel at threat of losing it.
This month we are winding down and keeping things simple with the Magic of Three.
The perfume industry has at its disposal over 5000 ingredients, the vast majority being synthetically manufactured and many of which are patented to generate licensing income to the fragrance house that owns the patent – so a big commercial industry.